Finally! Milk without the guilt

We’re adding kindness, caring & fairness to every litre of milk.
While we were at it, we subtracted the plastic too.

Our Happy Cow Milk Company Hero

Why does traditional dairy farming cost the earth?

It’s a problem of scale. The old model rewards intensive farming. Farmers simply don’t make any money unless they have larger herds on smaller pieces of land. With no profit, there’s no way to introduce costly environmental or animal welfare protections.

Farming Brake Even Graph
Based on international data, Source USDA
Glen Herud, Founder of Happy Cow Milk Company

I’m Glen, the founder of Happy Cow Milk.

As a dairy farmer, I know this problem first hand and was determined to find a solution.

Happy Cow is dairy, democratised!

We’re disrupting dairy with a new model that puts the power with the people.

We’re Democratising

FARMERS

Farmers shouldn’t have to choose between profits and planet. Happy Cow cuts out the middle man to put more money from each litre in the hands of the farmer.

We’re Democratising

Retail

Anyone can host a Happy Cow distribution point. Schools, cafes and workplaces are just a few who can take this up.

We’re Democratising

Consumers

Happy customers are a crucial part of our model. Happy Cow is proudly funded by the crowd. Our customers have turned this business into a mooovement.

We’re Democratising

FARMERS

Farmers shouldn’t have to choose between profits and planet. Happy Cow cuts out the middle man to put more money from each litre in the hands of the farmer.

We’re Democratising

Retail

Anyone can host a Happy Cow distribution point. Schools, cafes and workplaces are just a few who can take this up.

We’re Democratising

Consumers

Happy customers are a crucial part of our model. Happy Cow is proudly funded by the crowd. Our customers have turned this business into a mooovement.

How we’re building the future of dairy.

Look at the price of a bottle of milk today. Most of the retail price ends up in the middle, with the transport, processing and retailing.

The Happy Cow model has re-designed these value-sucking parts of the system so that farmers can connect more directly to customers and get a bigger slice of the price.

By giving a bigger share to the farmer, Happy Cow helps them to farm less intensively and leave calves with their mothers. 

Meet the Happy Cow milk factory.

We’re developing a milk factory in a box! Packing into a unit not much bigger than your washing machine, this genius little device will pasteurise milk and then keep it cool. The closed system will solve all the complex problems of safety and compliance.

The Happy Cow Milk Factory

Farm fresh straight to your fridge.

The Happy Cow mini-milk factory units will be filled by the farmer and then simply transported to a nearby retailer, where happy customers 
will re-fill their glass bottles with fresh, local milk from happy cows, milked by happy farmers.

Farm fresh straight to your fridge.

The Happy Cow mini-milk factory units will be filled by the farmer and then simply transported to a nearby retailer, where happy customers will 
re-fill their glass bottles with fresh, local milk from happy cows, milked by happy farmers.

Fresh milk shouldn’t cost the earth.

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